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Message: Someone thought you might be interested in this entry at Exquisite Safaris. /index.php/journal/more/cool_ideas_first_shopcasting_network/ Cool Ideas: First Shopcasting Network photo: Thomas Hawk Aha, now I think I get it! This internet 2.0 thing is about bringing people closer to one another.. Its about a renaisance of understanding, and a simpler technological template designed to get a whole 'lotta other people round the world to come together right now. This morning I was greeted with a heart warming review of our just launched project by some pretty sharp folks on their just launched project. What's so special about that? Serendipity happens when people start to get closer and serendipidy can be very good. Let's apply the Naked Conversations principle to the ThisNext Shopcasting Network for starters: ThisNext gives people a way to discover unique and exciting products by finding a way to ask trusted experts what they recommend. Using social filters, discovery algorithms, shopcast lists and the wisdom of crowds, ThisNext lets online shoppers ask the question, 'What do you use?' in a fun, intuitive, productive way." Buying better is a powerful thing. So powerful, in fact that, "buying better helps people live better," Gould says. "People can better express who they are in the world if they're using the right products." From the right vitamins to the right surfboard, products are the tools we use to build our lives. Products on shopcasts are ways for people who like a shopcaster's taste to find and track what that person uses. Or shoppers can search ThisNext to tap into the collective wisdom of crowds to discover what the community recommends-often, those recommendations are fantastic niche products that inhabit the long tail and would not otherwise attract the public eye through traditional (expensive!) brand-driven promotion." Exquisite Safaris www.exquisitesafaris.com