Consumer Philanthropy
Picture: Burning Man is a modeled on a gift economy.
Ad Council CEO: Helping Americans Aspire to Give
Peggy Conlon is CEO of the Ad Council, which each year mobilizes more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of corporations, all in service of causes and nonprofits. Recently, the Ad Council announced its Generous Nation campaign, designed to make American more aware of philanthropy to inspire them to volunteer and to give.
Since Conlon joined the Ad Council in 1999, the organization has doubled the work produced on behalf of its public service advertising campaigns as well as its operating support. During this time, the Ad Council has secured contracts with many premier government and non profit organizations such as the American Red Cross, Big Brothers Big Sisters of America, Girl Scouts of the USA, National Urban League, The American Cancer Society, The Department of Homeland Security, The United States Army and many more.
Conlon has championed the organization's important mission among various government agencies and has partnered with both the Clinton and Bush Administrations to use the power of public service advertising in order to improve some of the nation's most pressing issues. She organized the Campaign for Freedom, created on behalf of the entire U.S. advertising industry, to address the critical issues resulting from the events of September 11th and to help Americans respond to the crisis. She also led the organization's production and distribution of the PSAs featuring former Presidents Bush and Clinton in support of the Tsunami Relief Effort.
We sat down with Peggy recently to discuss the campaign and the importance of media in fundraising and philanthropy.
Q. You've been quoted as saying the Ad Council learned a lot in its work after Hurricane Katrina and that that experience brought you to launch the Generous Nation Campaign. What did you learn about American philanthropy during that time?
Conlon: The devastating events of the Tsunami and Hurricane Katrina brought us dramatic images of people who desperately needed our help. The tragedies revealed that when Americans see people in need, they respond. We were inspired by the generosity and compassion of individuals who responded with complete and selfless giving in so many ways, and wondered how we could sustain that level of giving and volunteering after the compelling images faded from the news.
Our new Generous Nation campaign seeks to inspire and motivate all Americans to get involved in philanthropy -- not only in times of crisis -- but more often during the course of their daily lives. Our hope is not only to turn non-givers into givers, but with 85% of American households currently giving, to turn givers into more frequent givers -- people willing to take action by donating more of their time, more of their money and whatever it takes -- to help those most in need.
Q. The Generous Nation Campaign revolves around a Website http://www.dontalmostgive.org/ and much of what it aims to accomplish will be online. With the ever - growing influence of the Internet and new media companies, there is growing attention to a new brand of philanthropy involving media space but the model goes back quite a ways with the Ad Council. How does the Council's long history influence what you're trying to accomplish today are the goals for public service advertising the same?
Conlon: Actually, while the website is a wonderful tool to direct people to non-profits, we believe that the largest impact for the Generous Nation campaign will be to cause Americans to stop when they are inspired to help others and think "I shouldn?€™t almost give, I should give right now." Many of the opportunities to help others can be informal acts of kindness.
For the first time in our 64-year history, the Ad Council completely funded its own PSA campaign, Generous Nation, that was created on behalf of the entire philanthropy community (including both Ad Council sponsors and other non-profit organizations).
I think the goals of public service advertising have generally remained unchanged over the years. We have always sought to inspire attitudinal and behavioral changes in an effort to create positive social change on behalf of critical issues facing our country. Generous Nation continues this mission on a larger scale.
The poignant new campaign, as well as its website (http://www.dontalmostgive.org/), aims to stimulate giving and volunteering across all areas to benefit individuals and society. The website connects visitors to thousands of non-profit organizations, representing a breadth of causes, such as the American Red Cross, Big Brothers Big Sisters and Habitat for Humanity, where you can get involved to help others in any capacity that aligns with your interests.
Q. To follow-up, how is the Ad Council adapting to the changing shape of "media philanthropy" are you seeking new partners, using new ad units, measuring results in different ways?
Conlon: We are always looking for new media partners and are very grateful for the media's continued generous support of our public service advertising campaigns over the years. All Ad Council campaigns are run and aired in advertising time and space that is entirely donated by individual media outlets.
We have changed our media outreach strategy in the last few years and began securing "upfront" commitments from top media companies to increase support for Ad Council campaigns. This strategy has been very successful with our campaigns receiving more than $1.8 billion in time and space from the media last year.
For example, early outreach that we conducted on behalf of Generous Nation resulted in commitments to support the PSAs from several media companies, including CBS Television Network, Cablevision and Rainbow Media, Comcast Spotlight, Discovery Networks, Fox Networks Group, Hearst-Argyle Television, Tribune Broadcasting and Superstation WGN and Turner Broadcasting System, Inc.
We measure the results of our campaigns by looking at pre and post-tracking studies, website visits and calls to our campaign's toll-free numbers, requests for materials and relevant government/non-profit statistics.
Q. Even in today's wired world where every click is measured, the big names still receive much of the fundraising revenue. How important is branding to nonprofits today, and how can they continue to compete in such a brand-centric world?
Conlon: I think it is increasingly important for non-profits to develop and maintain a strong brand. And they are doing so utilizing the same techniques that commercial brands use to build brands.
Q. Do you have any advice for smaller nonprofits and foundations do they still need to pay attention to their brands, for instance? Are media partnerships a viable route for them as well?
Conlon: It is very important to pay attention to your brand. Non-profits utilize many different strategies to get the resources they need to build their brands. Media partnerships are a good tool, although not the total solution. Larger organizations can afford to buy services and media. Organizations leverage their relationships with board members and supporters to gain counsel and services such as advertising, public relations, etc.
Q. Great brands are often aspirational in nature they show us what we'd like to be. Is the same true in modern philanthropy? And given your experience with inspiring giving and volunteerism, who do we aspire to be?
Conlon: We aspire to encourage all Americans to act on their best intentions more often during the course of their lives. That is at the heart of Generous Nation, and all of our campaigns that address critically important social issues. We know that the majority of the country has an innate sense of giving. However, often times, we contemplate how we can help others, but our lives get busy and we don't take that extra step from "almost giving." We aspire to connect all individuals with resources that will make it easy and gratifying for them to give in any way they can.
By: Tom Watson
Related Links:
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
Zambia: Exquisite Safaris School Project
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
Exquisite Safaris Philanthropic Travel Donor Tours
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Giving Back = Philanthropic Travel
Be the Change
Hope Burns Brightly
Water Projects in Burma
Burma: Mystic Ball and the Sport of Chinlone
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
Exquisite Safaris Philanthropic Travel Donor Tours
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
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Thanksgiving 2006
David Chamberlain on the Alp, Savognin Switzerland by Linette Roulet
The most important problem for our world to solve is the inequality of men and women. When women come into their full power, a balance will occur which has not been seen for so long that no one remembers it.
I don't work with men who are antagonistic to the liberation of women. I do work with quite a number of men who are supportive of the enlightenment of women. Such men are rare.
Until women assume their rightful place on earth there will never be an end to wars, cruelty and opression. A species divided against itself will eventually fall. -FL Phd.
"Let us remember that, as much has been given us, much will be expected from us, and that true homage comes from the heart as well as from the lips, and
shows itself in deeds."
Theodore Roosevelt (1858-1919)
26th president of the United States
Related Links:
Understanding Philanthropic Travel
The Struggle for Gender Equality and AIDS in Africa
Female Education in Africa
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Quality Personal Relationships
View of the Pacific Ocean from Exquisite Safaris Philanthropic Travel Worldwide.
Up on the hill
People never stare
They just dont care
Chinese music under banyan trees
Here at the dude ranch above the sea
Aja
When all my dime dancin is through
I run to you
Up on the hill
Theyve got time to burn
Theres no return
Double helix in the sky tonight
Throw out the hardware
Lets do it right
Aja
When all my dime dancin is through
I run to you
Up on the hill
They think Im okay
Or so they say
Chinese music always sets me free
Angular banjoes
Sound good to me
Aja
When all my dime dancin is through
I run to you
-Aja by Steely Dan
"To be able under all circumstances to practice five things constitutes perfect virtue; these five things are gravity, generosity of soul, sincerity, earnestness and kindness."
-Confucius (551 BC - 479 BC)
Related Links:
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
Zambia: Exquisite Safaris School Project
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
Exquisite Safaris Philanthropic Travel Donor Tours
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Outlining Your Intentions
Outlining Your Intentions: Make A List Of What You Want
What was that Porsche doing at the Honda dealer today?
The universe is aware of both the concrete goals we actively pursue and the nebulous dreams we have not yet begun to refine. Neither our struggles nor the daydreams that inspire us are beyond the range of universal perception. Yet to manifest our aspirations, we not only need to know what it is we generally wish to achieve; we also need to clearly articulate these aims to ourselves and the universe. When we create a list of what we want, citing each item in as much detail as possible, our aspirations take on new substance. What was once a mere wish becomes real and achievable when put into words. As you pour the contents of your heart and soul into your list, your well-defined ambitions become a part of you, and the universe responds to your new determination by placing opportunities related to your objectives in your path.
Whatever the nature of your desires, your list can help you channel your intellectual and emotional power into your efforts to realize them. The list you create should not simply be a record of your individual goals. Rather, it should be a comprehensive, exhaustive catalog of each target you want to reach and your reasons for aiming for them. This may mean that your list will encompass many pages of text, since when you write down and review your ambitions, you empower yourself to more accurately direct your goal-realization efforts. You then also have a framework in place that helps you distinguish success from setbacks. If you keep your list in a convenient spot and review it daily, you will inadvertently reaffirm your conviction to your aspirations, demonstrating to the universe that you are truly devoted to your chosen path while keeping your objectives fresh in your mind. If you have an altar, this would be a great place to keep your list.
As you compose your list, try not to edit or judge what you have written. Some of what you want may seem outlandish when considered in the context of your current circumstances. Whether you are destined to fulfill the items on the unique long-term agenda you create in a year, 10 years, or 20 years, if you are free with your ideas and understand that you may not bring these dreams into the realm of reality for some time, your list will attract the universe's benevolence even as it energizes and inspires you.
Related Links:
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
Zambia: Exquisite Safaris School Project
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
Exquisite Safaris Philanthropic Travel Donor Tours
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Free Hugs! Intimacy! You get what you give.
Free Hugs Campaign
Sometimes, a hug is all what we need.
Free hugs is a real life controversial story of Juan Mann, A man who's sole mission was to reach out ... all and hug a stranger to brighten up their lives.
In this age of social dis connectivity and lack of human contact, the effects of the Free Hugs campaign became phenomenal.
As this symbol of human hope spread across the city, police and officials ordered the Free Hugs campaign BANNED. What we then witness is the true spirit of humanity come together in what can only be described as awe inspiring.
In the Spirit of the free hugs campaign, PASS THIS TO A FRIEND and HUG A STRANGER! After all, If you can reach just one person...
Music by Sick Puppies
Be the Change
Hope Burns Brightly
Water Projects in Burma
Burma: Mystic Ball and the Sport of Chinlone
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
Exquisite Safaris Philanthropic Travel Donor Tours
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
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A Softer Touch
You may be someone who understands the true nature of reality, perceiving deeply that we all emanate from the same source, that we are all essentially one, and that we are here on earth to love one another. To understand this is to be awakened to the true nature of the self, and it is a blessing.
Nevertheless, people who just don't get it are seemingly everywhere and, often, in positions of power. It can be frustrating and painful to watch them behave unconsciously. We all encounter individuals of this bent in our families, at work, and in all areas of public life. It is easy to find ourselves feeling intolerant of these people, wishing we could be free of them even though we know that separation from them is an illusion.
It helps sometimes to think of us all as different parts of one psyche. Just as within our own hearts and minds we have dark places that need healing, the heart and mind of the world has its dark places. The health of the whole organism depends upon the relative health of the individuals within it. We increase harmony when we hold onto the light, not allowing it to be darkened by judgment, anger, and fear about those who behave unconsciously. It's easier to accomplish this if we don't focus on the negative qualities of individuals and instead focus on how increasing our own light will increase the light of the overall picture.
When dealing with people who seem very unconscious, it helps to remember that every one must find their own way to awakening and that the experiences they are having are an essential part of their process.
Holding them in the light of our own energy may be the best way to awaken theirs. At the same time, we are inspired by their example to look within and shed light on our own unconscious places, sacrificing the urge to judge and surrendering instead to humble self-inquiry.
Be the Change
Hope Burns Brightly
Water Projects in Burma
Burma: Mystic Ball and the Sport of Chinlone
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
Exquisite Safaris Philanthropic Travel Donor Tours
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
Daily Om
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News Flash!
News Flash!
by Jason Matson
We apologize for the interruption
In your programming, However, we have breaking news to report.
Reliable sources
Have just confirmed a recent discovery
That has people around the world
Dancing in the streets.
People everywhere
Celebrated as the news spread across the globe
That we are not our credit reports.
I repeat, * we are not our credit reports! *
This shocking news was immediately followed
By a landslide of related discoveries:
It turns out that we are also
Not our resumes
Not our cars
Not the brand names we purchase
Not our stock portfolios
We are also not
Our children
Our parents
Our friends
Our employees
Our jobs
Our positions
Our titles
Our awards
Our prizes
Nor are we
Our Social Security numbers
Our telephone numbers
Our employee numbers
Our customer numbers
Our account numbers
Our license numbers
Our claim numbers
Our case numbers
Naturally, this raises the question of
What are we?
It is our understanding that we are something
But what, has yet to be determined.
Scientists, philosphers, and
Leaders of the world's great religions
Have gathered in Johannesburg, South Africa
To discuss how these very important discoveries
Will affect their explanations about
Life on Earth.
The most anyone can say at this point
Is that who or what we are
Is far greater than anything previously imagined.
We have also just learned that
Diamonds are not really forever
Because forever is actually much, much longer
Than we ever thought.
Nor are they necessarily a girl's best friend
In fact, it seems that a girl's best friend
Is none other than
Her best friend.
It has also been confirmed that
Money does not make the world go around
Nor is it the root of all evil.
In fact, money is really nothing at all
And has absolutely nothing to do
With value or worth.
The news of these discoveries
Has undoubtedly had a profound impact on the world
And especially in the United States.
In LA, California, tanning salons and gyms began closing
As soon as people realized they could
Exercise outdoors in the sunshine.
Disneyland was abandoned once people understood
That happiness is not a place or a meal
Nor a thing to be pursued
But an attribute of nature
That is universally available to anyone
Who chooses to experience it.
In Las Vegas, casinos were empty once people
Noticed that nothing at all was happening in them.
In the mid-west, major league sports teams disbanded
When the players and fans realized
Winning has nothing to do with competition.
Some of the world's most prestigious schools and universities
Have announced they will stop charging tuition or issuing diplomas
Instead, anyone who wishes to learn
May freely learn from anyone who wishes to be taught.
Doctors and nurses around the globe
Have begun treating and healing people for free
Because they now understand
That it's wrong to only care for some and not for others.
Wars have been halted
And world-wide peace has broken out
As soldiers everywhere are laying down their weapons
And are choosing instead to help repair and heal war-torn nations.
By all accounts, it appears that a global revolution has begun to occur.
The world's stock markets have all collapsed and
People on every continent have begun to help each other
Out of kindness and compassion
Out of love and respect
Out of forgiveness and gratitude
Out of joy and celebration.
Some governments have even forgiven all debt
And countries that were once impoverished
Are now seeing truck-loads, plane-loads,
Boat-loads and train-loads
Of food, books, supplies, tools, and people
Lining their ports and borders
Eager to alleviate hunger and suffering.
In fact, a new world economy has begun to take shape
An economy not of competition, capital, and power
But of equality, diversity and integrity.
An economy of balance and peace.
People everywhere, freed from the pressure
To buy more, have more, in order to be more,
Are quitting their high paying corporate jobs
And starting to do things that are really important
Like traveling, learning, healing, evolving, and creating.
There has been a flood of new art, poetry, and music.
Many museums and galleries are now open 24-hours a day
And are packed around the clock with artists and patrons
Of every genre and media imaginable
Enjoying the free exchange of ideas and creativity.
But as incredible as this news is,
Not everyone is pleased about it.
Particularly the wealthy and the powerful.
Some have been observed wandering the streets
Desperately trying to hire people to guard and protect them
But since the news about the discoveries broke
It seems that no matter what wage is offered,
The position remains
Unfilled.
There are reports of small groups of men and women
Demanding to be told who they are
Huddled together near banks, court houses, and other government buildings
Fending off anyone offering to help or explain
Who is not wearing an official uniform.
In some cities, confused individuals
Spend days and weeks in front of television sets
Flipping endlessly through channel after channel
Trying in vain to find a product they can identify with
But the only thing being broadcast
is PBS.
Wait a minute, we've just received an update.
This just in from the United States government:
The White House has just issued a statement
Claiming that these amazing discoveries
Are false.
In fact, the President insists the sources responsible for these claims
Are actually terrorists who hate freedom and hate America
And are organizing an attack to destroy everything that we
As freedom-loving Americans hold so dear.
Government officials are urging everyone to
Pay close attention to their television
For information and instructions.
In the mean time, the government is recommending that everyone
Simply carry on, and continue to work and shop as normal,
But to be careful of "terrorists" or "evil doers"
Who are very unpatriotic, and want everyone to be poor
And not eat meat and go bare-foot all the time.
The President, in an address to the public this afternoon,
Issued a message to all freedom-loving Americans
That we must be prepared to sacrifice our liberty
In order to preserve our freedom by liberating
The un-free who freely wish to be liberated
By freedom fighters who will fight
For the freedom and the liberty
To spread freedom to those
Who have not been fully liberated
From their own freedom
So that we, as the liberators of freedom
Will have the liberty
To Freely liberate ourselves
On the world.
We now return you to your regularly scheduled program.
(c) Jason Matson All Rights Reserved
Related Links:
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
Zambia: Exquisite Safaris School Project
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
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Soulful Voyages
The journeys we take are often as exhausting as they are exhilarating. The thrill we feel as we travel to a new environment may be undercut by our sensitivity to change, strange surroundings, and forced shifts in our usual habits. Air, road, and sea travel can be extremely taxing, and many people find sleeping soundly in a strange bed exceedingly difficult. There are, however, numerous ways of taking the stress out of both short voyages and lengthy sojourns.
Since much of the comfort we feel in our day-to-day lives stems from the fact that we enjoy the regularity of routine, adapting your typical customs to correspond with your travel schedule can alleviate the unease you experience while away from your home. Likewise, when you ground yourself by honoring the rituals that are a part of your daily life, you'll no longer feel like you're out of your element.
If you find yourself disconcerted by the foreignness of your surroundings when traveling, packing a few reassuring items from your home in your luggage can help you stay balanced. Photographs of loved ones, a favorite tea or snack, soft slippers, or even your own pillow can soothe the rigors associated with travel by plane, car, train, and ship while en route.
Holding a crystal, gemstone, talisman, or medicine bag in your hand during particularly stressful periods of travel can help you stay relaxed and alert. Items imbued with healing or calming energy can help you de-stress once you reach your destination.
During the course of your journey, try not to forget to indulge in those activities that center you and sustain your emotional equilibrium. If you tend to sleep and wake at the same time each day, maintaining that schedule will ensure you stay strong and healthy. Taking time out of your voyage agenda to write in a journal, meditate, do yoga, or walk can help you reconnect with yourself in an alien setting. However you restore your tranquility, your conscious choice to surround yourself with comforting possessions and focus on your well-being will make traveling a joy.
Related Links:
Becoming a Philanthropist
My First Philanthropic Travel Experience
The Wisdom of Stone Soup
Zambia: Exquisite Safaris School Project
Affluent Parents Dedicated to Instilling Philanthropic Values in their Children
link to entry | comments (0)
Family Philanthropic Adventures
Philanthropic Adventures allows families to transform their vacation time into an educational and family-building experience through the hands-on practice of philanthropic travel.
Exquisite Safaris reports a dramatic increase in multi-generational travel with families looking for activities that appeal to family members with different interests and abilities.
Exquisite Safaris and partner UniversalGiving will work with families to create a custom experience that focuses on the causes that are important to the family. Families can dedicate an entire trip, a few days or even a few hours to explore their philanthropic interests.
Examples of potential Philanthropic Adventures include:
--Meeting a "Conservation Scout" in the Masai Mara and helping monitor anti-poaching efforts.
--Assisting wildlife researchers track the endangered Black Rhino in Namibia.
--Helping villagers plant crops in Mekong Delta Vietnam and sharing a traditional meal.
--Adopting an Orphanage, School or Medical Clinic in Peru, Zambia, Tanzania, Burma, Vietnam, Ecuador and participating in activities with the students.
"Once you've looked beyond your luxury safari camp or hotel, you can't ignore the basic needs of the people in the surrounding communities. Empowering communities to become self sustaining knows no borders," said David Chamberlain, CEO Exquisite Safaris Philanthropic Travel Worldwide. "And if a particular Philanthropic Adventure puts donors in touch with causes outside their country of citizenship that they then want to support through their private foundation, Exquisite Safaris Philanthropic Travel Foundation advisors will work with them to find the best way to execute their international grantmaking."
"Time and again our clients tell us they are interested in giving something back and sharing special experiences with their families," said David Chamberlain, CEO of Exquisite Safaris Philanthropic Travel Worldwide. "Our partnership with UniversalGiving allows us to show families, in a very direct and positive way, just how much their worldwide travels can make a difference."
The first step to planning a Philanthropic Adventure is an initial consultation with the family to determine the geographic preference, philanthropic interests and intended duration as well as other travel and activity options that will be included on the trip.
UniversalGiving works with families to help them achieve the full rewards of their philanthropic endeavors, while Exquisite Safaris Philanthropic Travel Worldwide provides an authentic, private and personalized luxury travel experience.
Related Links:
Understanding Philanthropic Travel
The Struggle for Gender Equality and AIDS in Africa
Teaching your Children Philanthropy
Traveler Funded School: Zambia
Why Exquisite Safaris?
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