The High-Purpose Company: Philanthropic Travel

Why Corporate Social Responsibility is Good for Business and How to Distinguish Between True and False CSR

"The well-presented evidence buttresses a forceful argument that companies that care about more than making money can still succeed." -Publishers Weekly

From Tyco's apology for wrongdoing to the success of IKEA due to the ideals of its founder, Arena takes her readers through the five steps of evolution into a high-purpose company:

#1 See the Bigger Picture: A sustainable society and environment are necessary for the success of a company. Plowing through natural resources or not supporting the local community hurts a company's long-term viability.

#2 Face the Truth: Admitting mistakes, rather than lying to the public, builds trust. Research shows that stakeholders are more forgiving to companies that apologize for their actions. It also allows companies to assess what improvements need to be made.

#3 Set Intent -Then Purpose: Companies must ask themselves what their ideal results are and what strengths they have (and don't have) that will allow them to achieve their goals.

#4 Transcend and Include: When a company reaches this stage it becomes a high-purpose company by having engineered technologies and solutions that meet societal needs.

#5 Anchor: At this stage a company's identity and its higher purpose have become indistinguishable. Without the higher purpose the company would be weakened and may even fall apart.

THE HIGH PURPOSE COMPANY: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now, by Christine Arena, Award-Winning Author of Cause for Success

Arena defines high purpose as the sum of a company's values and its daily practices. A high-purpose company does not spend millions telling the public about their values without putting them into action. To determine what companies are actually practicing corporate responsibility, Arena assembled a team of 10 MBA students from McGill University's Desautels Faculty of Management to analyze 75 well-known corporations from major industries that actively promote their commitment to society and the environment. The companies ranged from JetBlue Airways to Wal-Mart to Patagonia.

Arena's team dug deep. They studied public records, news articles and company-issued reports. They interviewed stakeholders that included not just employees, executives and shareholders but, also, consumers, watchdog groups and industry experts. The results were surprising. They revealed that contributing to the greater good is more than just a marketing tool -it is a market opportunity.

THE HIGH PURPOSE COMPANY illustrates to readers that a corporation does not have to choose between being socially responsible and making a profit. Rather, being a high purpose company leads to success.

"Companies that offer people something that's vital and substantive are more inclined to prevail," says Arena. "In this way, corporate responsibility pays."

In an age where companies such as Enron and Tyco have created a disillusioned public, the concept of corporate responsibility may seem to be an anomaly.

In THE HIGH PURPOSE COMPANY: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now, corporate strategist and researcher Christine Arena shows readers why corporate responsibility is necessary for success in today's business world, and tells how to distinguish between the extraordinary companies driven by purposeful ideals and those companies that merely pretend to be responsible.

Additional Reviews:
"Kudos to Christine Arena for daring to challenge sound bite thinking! She asks important questions and requires the reader to take a fresh look at what it means for companies to be responsible." -Sue Mecklenburg, vice president sustainable procurement practices, Starbucks Coffee Company

"Arena cuts through the hype and de-mystifies what can seem like a very complex field. This book is a must read for CEO's and future leaders of firms of all sizes." -Linda Dunkel, President & CEO, Interaction Associates

"Arena strikes a healthy balance by looking at what's right and wrong with the CSR movement. She manages to inspire without ignoring the challenges ahead." -Mats Lederhausen, managing director, McDonald's Ventures

"A well written and engaging book that offers a new perspective on corporate social responsibility. Arena clearly presents her points and methodology, alternating between compelling case studies and tightly defined frameworks." - Liz Maw, Executive Director, Net Impact

"An important and much needed book. Arena unlocks the secret at the heart of business, that companies that say "it's only business" may be abandoning the maximized profit they so monomaniacally seek." -Gil Friend, CEO, Natural Logic

About the Author:
Christine Arena is a corporate strategist, researcher and the award-winning author of Cause for Success. In the process of studying the corporate responsibility movement, Christine has interviewed hundreds of executives and change makers in the field. Her books enable readers to easily distinguish between true and false corporate social responsibility (CSR), or winning and losing strategic approaches. Christine is a frequent speaker on the subject of CSR effectiveness to corporate and academic audiences worldwide, serves as a strategic partner to change management consulting firm Interaction Associates, and sits on the advisory panels of green business ventures IdealBite.com and Urban Re:Vision. A masters graduate of New York University, she lives in San Francisco with her husband.

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Goldarth’s Luxury Review Singapore: Philanthropic Travelers

Once reserved for bohemian backpackers willing to sleep in mud huts and survive on little more than rice, participating with charitable causes overseas has become a new travel trend among those seeking enlightenment. Providing the perfect compromise between doing good for yourself and helping those less fortunate, it is now possible to give a little back to society without compromising comfort.

Philanthropic Travel the Ultimate Luxury

For a dose of the feel-good factor that extends beyond your tan lines, look no further than Exquisite Safaris. Founded by David Chamberlain, the exclusive tour company specializing in philanthropic travel was established to introduce affluent travelers to grassroots humanitarian projects that are making a world of difference delivering micro enterprise, education, clean water and medical care. An ideal mix of luxury and social conscientiousness, Exquisite Safaris offers a unique collection of tailor-made trips designed for those who desire the best of both worlds.

Rich in culture, wildlife and heritage, Africa has become a popular destination choice for travelers desiring a life-changing experience. Exquisite Safaris' trips to Africa combine luxurious accommodation, world-class activities and the chance to be introduced to a worthwhile project. A day's itinerary could include an early morning game reserve tour, followed by a pampering session in the spa and then an afternoon planting banana trees in a local village.

For those who appreciate a touch of indulgence at the end of a long day, guests can expect the same level of comfort and privacy usually enjoyed on a five-star vacation. Head back to relax in a deluxe tent or cottage with en-suite bathroom, hot running water, electricity and a private plunge pool on the veranda deck.

If Africa does not appeal, Exquisite Safaris also arranges trips to tropical destinations such as Cambodia, Ecuador, Galapagos, Peru, Thailand India, Bhutan and Vietnam. Tours usually last between two to three weeks and are customized to match your personal preferences and interests.

An experience like this is priceless. A typical six-star trip costs approximately US $1,000 per person, per night not including airfare in Africa. There is no charge for the philanthropic introduction and Exquisite Safaris makes a travel industry leading donation (in addition to your loose change) directly to the grassroots humanitarian projects visited. What's more, the giving does not have to end as soon as you land back at home. Exquisite Safaris works with organizations such as Global Giving to help travelers empowered by the experience to continue staying connected upon their return home. -Goldarth's Luxury Review

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Children: Philanthropic Travelers

"Fun global travel is indeed possible with 'children'. But the real point for us is that by taking our kids along we are helping them grow up to be true global citizens. This is important in our house, not only because it's the way my husband and I live our lives so it makes it easier for us but also because we feel so strongly that building kids who are adaptable, who view different as "interesting" not "bad" and who know that "good people" come from every country and every walk of life are some of the most important things we can teach them as parents. We think this is important for our kids and for the future of America and the world. It's as important to us as ensuring they eat well, get lots of exercise and learn to play nicely with others.

Despite the fact that our daughter may be too young to have real memories of this trip, the photos will remind her what an amazing time she had hand feeding kangaroos, swimming with dolphins, worshipping the golden Buddha and slurping Chinese noodles at the hawker stalls. And all the warm memories she has about people and places as far away as Asia will help ensure that she grows up "advocating" for engagement and understanding in the world, whatever she decides to do in life.

In fact, even if you don't have opportunities to actually take your family overseas, there is still a lot you can do to help ensure your kids become global citizens. For example, most of us live near a public library. These have lots of multi-cultural books and movies for kids nowadays. Many towns, cities and local universities also have groups or clubs focused on foreign cultures -for example we used to go to the Scandinavian House when we lived in New York. Or, if you really want to make a lifelong difference, I think teaching your child a second language is one of the most amazing multi-cultural gifts you can give them. And none of these things require even getting on a plane!

At the end of the day, my view is simple: whether we like it or not, the future is global. So, I am choosing to do my best to be sure my children are ready for that world -and to make the learning as fun and engaging as possible along the way". -Perry Yeatman

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Social Neuroscience & Philanthropic Travel

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"Emotional Intelligence, Goleman's highly readable and wide-ranging exploration of the best research available by modern psychologists and educators, provides important insights into the true meaning of intelligence and the qualities it encompasses." -David Perlman, San Francisco Chronicle. Since the publication of that book, conferences and academic institutes have sprung up dedicated to the idea. EI is taught in public schools, and corporate leaders have adopted it as a new way of thinking about success and leadership. EI, and one's "EIQ," can be an explanation of why some "average" people are incredibly successful, while "geniuses" sometimes fail to live up to their promise.

Why you should listen to him: Daniel Goleman brought the notion of "EI" to prominence as an alternative to more traditional measures of IQ with his 1995 mega-best-seller Emotional Intelligence.

The Globalization of Empathy = Philanthropic Travel
Our experience has indicated that there is a dramatic increase in generosity soon after strangers with philanthropic intent have had an opportunity to meet in person. -David Chamberlain

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Make an appointment with an expert.

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