HtSi: Financial Times


A ‘Perpetual Tour’ can leave a Permanent Legacy

Seaborne private residences aren’t a new concept, but the $1.1 billion ocean liner Utopia, which will make her maiden voyage in 2013, uniquely combines on-board living with opportunities to improve the lives of others.

While the 190 luxury residence owners enjoy what the ship’s founders call a ‘perpetual tour,’ calling into port at events such as the Cannes Film Festival and the Rio Carnival, they will also be able to leave a permanent legacy facilitated by Utopia’s philanthropy programmes.

Utopia has partnered with travel operator Exquisite Safaris Philanthropic (which has generated more than $1 million in charitable donations since 2008) to develop (NGO) project funding for its residents and guests, which will benefit charities in the ports visited.

The ship will also have a full time philanthropy concierge who can arrange meetings with other philanthropists, organize on-board galas, and facilitate the formation of foundations to be passed down to future generations. -howtospendit.com

 

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