From Conspicuous to Conscious Consumption: Redesigning the Meaning of Luxury -Luxist
“Other companies, Exquisite Safaris being the major one, takes their clients to areas in Africa where they can come to know the villagers on a personal level, and create a strong understanding of their needs, allowing new forms of philanthropy to ensue.
And in the retail realm, the vision of the customer being an anonymous buying machine to a living breathing person, important enough to define a major component in the future success of the company is what the newer CRM data collection methods are all about.
It is in a business’s best interest to know how you feel when you buy, what attracts you, how you feel after you buy, and the like. It is also how the salesperson who serves you is dressed, how he or she treats you, what is said, how you are allowed to feel…. it is every detail of the experience that defines and differentiates the retail successes in the luxury space. According to a recent study, two brands that scored well in all these dimensions were the British fashion house, Burberry, and the French luxury house, Louis Vuitton.
Luxury is now being redefined and reaffirmed not in terms of how much but of how well, not in terms of artifice, but of authenticity, thereby beginning to redress the older, more static ideas of how life should be lived, what and how certain objects should be purchased, and how legacies and memories can be best created and maintained.”
